At an IoD lunch on Friday 20th January at Coworth Park, Ascot, James Sproule, the IOD Chief Economist outlined his...
Managing a business like yours is like sailing round the world in a yacht race. You know where you need to go and you have tough competitors, but it is easy to be blown off course. Strong head winds and unexpected storms mean you have to tack back and forth, covering more nautical miles and sapping your crew’s energy. What you need is your very own tradewind blowing in the direction you are travelling. Because tradewinds have helped captains to cross oceans for centuries, enabling them to establish trade routes, open up new markets and expand empires.
Captains like you need Tradewind Marketing
Sue Dormer, founder
“I will help you to engage, motivate and move the minds of those who are most important to your business. Chartered Institute of Marketing qualified, with more than 25 years’ extensive knowledge and experience in business-to-business (B2B) marketing and communications, an experienced journalist, editor and business event organiser – I also have a wide network of contacts in the Thames Valley to help your business. Did I mention that I am keen on yacht sailing too?
I specialise in business-to-business (B2B) markets including; Professional Associations, Professional Services, Maritime and Information Technology (IT) sectors.”
Differentiation, direction and growth for your business
Strategic marketing consultancy, planning and overseeing implementation
It takes in-depth knowledge and wide experience to deliver successful B2B marketing and communications plans.
Multi-channel integrated marketing
Maximise your opportunities to reach the people who are important to you and your business by asking us to create a marketing campaign that achieves precisely what you want to achieve.
Website management & content creation
Whether you need a new state of the art website or help keeping your existing one regularly updated, we will ensure you have a strong web presence. We work with a trusted partner for website design and technical support or can work with your team.
Digital strategy & implementation
Get your message across using the wide range of digital communications channels. We will help you identify the key channels for your business, put in place a strategy and help you implement it. Put your views across, launch a new product or service, fill the places at a conference or event – we will make it happen!
Lobbying & Corporate Affairs
Taking your issues to the very top in government departments and influential organisations can reap many benefits. We can help to make your voice heard. With communications campaigns, meetings in Westminster, attendance at key Parliamentary groups or Receptions and Dinners in the Palace of Westminster there are many routes to inform at the top level and influence change. Campaigns have included:
Highly effective PR & Editorial
Raise your profile, put your news stories in the hands of an experienced national journalist, editor and writer to ensure your message gets heard in your market, in print, on-line, on radio and TV. Or, let us publish your own magazine and deliver it direct to the desks of your audience.
Event Management
Never underestimate the impact that a successful event can have on your business. So whatever type of event is the most suitable for you, we will help you market it and manage everything so it runs smoothly.
Marketing collateral
Nobody can resist the feel of beautifully printed brochures, newspapers or magazines. You create the space to communicate what is unique about your business and nowadays even the smallest print runs are very economical.
B2B Advertising
As part of your integrated marketing campaign, strategically placed advertising can significantly raise your profile. We can help select the prime locations, negotiate the best rates and deliver effective concepts.